It is these days the news that the 69-year-old model Maye Musk will be the new testimonial of the beauty brand CoverGirl. I learned the news with great satisfaction because, as you well know, I exalt women’s beauty at any age, and this is the confirmation that even cosmetic brands are moving in the right direction, do you recall the demand made to companies in post The …

When I decided to start my blog, one of the reasons was to say that we women over forty, over fifty, over sixty, etc. we exist. The magazines were, and partly are still, full of very young models, as if maturity was something to hide. We women still want to feel beautiful and to play with fashion: it is precisely the maturity that makes us very …

A few days ago, Allure, the women’s beauty and cosmetics monthly magazine, banned the anti-aging  term from their pages. The magazine’s director, Michelle Lee, says: “Whether we know it or not, the term anti-age has a negative connotation: it means something we have to battle,  but growing older is a wonderful thing because it means that we get a chance, every day, to live a full, …

If until a few years ago they were considered “old”, now over 50 are not going to be put in the corner. Women are active protagonists in their lives, strong and dynamic, ready to be physically fit as well, because no one wants to give up their sex_appeal. I am confident that the multitude of actresses over 50 are still making generations of men get …

Do you remember Ari Seth Cohen, the street photographer, who first immortalized the fashion and style of sixty-year-old women? Strongly influenced by his grandmother, a style icon, to appreciate beauty, Cohen decided, after her death, to take the camera and look for the beauty of women over sixty in the streets of New York. Ari was amazed at the fact that media and magazine were …

Summer, all to the sea. Most women wearing bikini: the small two piece that allow us to suntan almost entirely. But how many of us know the story of this bath suit  and know how long it took to become the best-selling and beloved beach garment? A bit of history: the bikini was born in 1946, presented in Paris by Louis Réard automobile engineer and clothes …

Good night stories for rebel girls On March 8,  Women’s Day, the book Good night stories for rebel girls arrived to Italy. This book, written by two Italian women resident in the United States, has become the literary case of the year. The two writers used crowdfunding, collective funding to support a project , for the creation of their book of fairy tales. Elena Favilli and …

Vanessa Incontrada and Rihanna: too much pounds and happiness It is  in these days the controversy over the weight of Spanish actress Vanessa Incontrada and singer Rihanna. Web insults were heavy for both women to have gained a few pounds. Given that extremes, obese and anorexic, are pathologies and dangerous to health, the  range of weight that is between these two extremes should be accepted by all of us. But not …

Not too thin top models in France France rebelled at the “too lean” on the catwalk. It is a few days since the approval of the law confirming that top models will need a  medical certificate that  declares they don’t suffer from food disturbances. The certificate will take into account the Body Mass Index (BMI) that correlates body mass with height. According to the World …