Jeans: spring 2020 trend, which ones to choose and why

jeans trend primavera 2020

Jeans are one of the trends of spring 2020.

We saw it in the article on spring fashion: jeans, and denim in general, is capable of renewing itself, showing its chameleon-like ability every year.

Easy, comfortable, adaptable to many situations, jeans are a garment that each of us has and the ideal clothing for the mid-season.

The combinations with jeans are easy: Celine shows us her easy chic side by combining it with a blue jacket, Philosophy mixes it with a jacket with large padded shoulders always in denim.

In the morning with sneakers to run to work and in the evening with high-heeled shoes for a more feminine and intriguing look.

What started as a very resistant fabric for workers has become one of the most used fabrics in the world, able to easily combine comfort and trend in fashion.

Luxury brands use denim to create their garments in different shades and washes; it is precisely this property of being colored in a different way and with different degrees of distress that allows the jeans to be constantly updated.

On the market we find blue jeans with the most disparate prices: they range from those of famous designers with high prices to those of low cost brands that have much lower prices, up to bargain prices (15 euros at Primark).

In reality, what seems like a real deal makes the environment and not only pay a high price; it is therefore important to choose the products that respect workers and the world around us.

We must not give up on the purchase of our beloved jeans, but we must take care of them and think of a hypothetical recycling when we are no longer able to wear them.

Jeans: a great impact on the environment

Jeans are made by cotton; it seems that about 35% of world cotton production is destined for the production of jeans. Over two billion pairs of jeans were made in 2018, but the demand is expected to increase.

This leads to the indiscriminate use of pesticides and chemicals designed to keep plantation production high.

In addition to this, the use of water, the most precious asset required for the growth of cotton, is highly impacting on the environment. For a pair of jeans you need more than 10,000 liters of water, designed for two billion!

At this point the supply chain comes to the coloring of the fabric: the indigo color (used for denim) is one of the most polluting and the heavy metals that compose it are found in rivers and therefore at sea with further damage to the environment.

But the damage doesn’t stop there. The worn and distressed effect of jeans is done with sandblasting, which is harmful to the health of those who put it into practice or through the use of potassium permanganate.

The exploitation of workers is associated with the pollution of nature; think that most of the jeans are made in India and Bangladesh and often it is children and women who cut and sew our trousers with starvation wages and, sometimes, even unpaid.

Environmental pollution and fashion was one of the points examined by the G7 last year in Biarritz in France. Representatives of the most powerful states and representatives of the largest fashion companies agreed on the change of direction that fashion must have on the environment: from the greenhouse effect to the pollution of the oceans.

The jeans emergency was analyzed, in particular, by the McArthur Association with the Jeans Redesign campaign, which gave guidelines for environmental sustainability in four points. Durability, material safety, recyclability, traceability are the points in question concerning the production of denim. The durability of the piece is important to support the environment, the materials used for dyeing and distress must be safe for workers, the fabric must be at least 98% recyclable and all the previous points must be traced in order to be counted among the denim brands Jeans Redesign.

Jeans which one to choose

What can we do?

We can choose the brands that have declared war on the disrespectful chain for people and nature.

Brands such as Everyone, which recycles 98% of the water used for the production of jeans, People Tree (they are Fair Wear Foundation certified, workers are paid fairly) and Weekday use recycled fabrics, organic cotton and water recycling , while Re-Done and Slverlake use vintage jeans from which they derive new luxury models.

We can do even more.

One of the points for sustainability outlined is the durability of jeans. Often the distressing treatments are really harmful for the fabric that breaks after a few washes. We choose the least worn jeans and make it last longer by washing it with almost cold water, using a short wash with the pants reversed. Our jeans should last longer than 30 washes.

We buy our beloved jeans at a fair price that cannot be less than 80 euros per pair, if they cost less remember that somewhere there is a catch: either the environment was not respected or the worker was not respected. It has been calculated that only the respect for nature costs 30 euros. Business is often not a good choice, we should always ask ourselves why a piece of clothing is cheap and if we are exploiting someone or something.

We make our jeans last for a long time giving them new life: if they don’t fit anymore or we don’t like the model anymore we can change them into a new garment, look at this skirt by Celine, it’s beautiful and made with cut jeans. We can also sell our trousers to a vintage shop or to companies that transform denim into another fabric.

Today for the style advice I have chosen a pair of jeans in my closet for two years, but perfect for spring 2020.

The pants are bell-bottoms in full hippie 70s style. I decided to combine the floral kimono shirt and long necklaces to enhance the style.

To strengthen the style I added the bag with fringes and ankle boots to complete the outfit.

jeans trend primavera 2020


jeans trend primavera 2020


I wear

jeans Frame

top Dries Van Noten

shirt Red Valentino

necklace Creazioni Solaria

boots MM6 Maison Margiela

sunglasses Illesteva

photo Alice Turchini

Rita Palazzi
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