Summer 2019 sales: what to buy

We are close to the summer 2019 sales, an unmissable opportunity to buy the fundamental piece that is missing in our closet or the garment we have been spotting for several months, but which seemed too expensive or the somewhat fanciful one that we were not sure to take.  

Summer sales are the right stimulus for the last purchases of the season.

Even if the prices are discounted or super discounted we try to make careful choices by buying:

  • the basic piece to combine with the things we already have,
  • the evergreen that never goes out of fashion,
  • what clearly represents us,
  • what can also be worn in autumn.

Choosing the right piece can be done in trusted stores or online sites, the only drawback to buying at discounted prices is that we have to waste some time in research. In this period it is very easy not to find our size, but trying calmly in shops or on sites it is possible to succeed in the enterprise.

Summer 2019 sales: unmissable items

Among the unmissable items, which I always recommend buying during the sales is the white shirt. We must have one. It is worn with elegant trousers or skirts as with jeans, under jackets or coats or even under a cardigan.

Buy a beautiful one, take advantage of the sales to buy the most beautiful shirt you have ever seen because the white shirt alone is superchic.

Another unmissable item is the pantsuit, to be worn in combination or even using the jacket over something of different colors and patterns. Since it is a quite financially demanding item, it is important to do this research when prices are halved. The suit can also be worn in the autumn under a duster, a trench coat or a cape.

If we are looking for something that is also a trend for next season we must turn our research on the floral dress.

In fact, the fall / winter 2019 has as a protagonist of the season the floral dress.

With this research we can indulge ourselves: long, short, wide, tight-fitting, everything goes well. We choose the model that we like and that makes our body beautiful.

For those looking for the particular thing I recommend the jumpsuit, this too one of the autumn trends.

If you love this garment, the advice is to choose the model that best suits our physical structure: tight for those who are long-limbed, softer for those with roundness. Also for this garment the choice is vast: long, sleeved, low-necked, with collar, in short, there is something for all tastes.

Denim will be one of the most popular fabrics for next autumn, very fashionable in spring and summer 2019, it will be in vogue also in autumn. If you haven’t already made the purchase, this is the right time to do it. Denim is an evergreen piece that cannot be missed.

I recommend something gold for those looking for glamorous clothing, also useful for elegant evenings or ceremonies. We will see a lot of them next season. Just a golden top and a pair of black trousers to be very elegant. From bright gold to burnished gold, all the shades are perfect to be chic, try to see which is the one that makes your complexion and hair color stand out more.


Summer 2019 sales: dates

Apart from Liguria, Sicily and Basilicata where they started a few days ago, in the rest of Italy the sales will start on July 6th and will last until the end of August.

For those who want to buy foreign luxury clothing sites online like Net-a-porter, Matchesfashion, Browns, My Theresa, Moda Operandi have already started sales. LuisaviaRoma the luxury store in Florence with online sales started sales a few days ago.

For Zara the sales in the stores will start on July 6th as in the rest of the stores, those online the day before. H&M offers discounts and promotions throughout the month of July ranging from 30 to 70%.

What should you pay attention to during the sales?

  • That the original price of the product is clear, along with the discount percentage and the final price.
  • That the original price is the correct one and not increased.
  • That the clothes are from the current season and not the previous one.
  • The items on sale must not be mixed with those not on sale.
  • Beware of super discounts (over 50%), unless they are the last days of sales.
Rita Palazzi
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